Success! Mattel and Barbie drop links to deforestation!

Thank you for coming here to support out campaign to persuade Mattel to stop using rainforest fibre in its toy packagin, but the good news is: we won!

Mattel recognized it couldn’t allow its supply chains to include products from deforestation and that toy packaging shouldn’t come at the costs of rainforests and tiger habitat.

As part of its new commitments, Mattel has instructed its suppliers to avoid wood fibre from controversial sources, including companies "that are known to be involved in deforestation". Mattel had already told its suppliers to avoid buying from APP, but this new policy goes much further and tackles deforestation across its whole supply chain.

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